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With the goal of creating authentic storytelling around Nike product and athletes, we refreshed the brand’s pre-existing editorial series that shed light on athletes’ personal style.
In our updated approach, we looked to build individualized worlds around each subject’s singular interests and style through editorial photography and a cohesive social content universe, while organically highlighting Nike product as part of genuine lifestyle choices.
In our updated approach, we looked to build individualized worlds around each subject’s singular interests and style through editorial photography and a cohesive social content universe, while organically highlighting Nike product as part of genuine lifestyle choices.
DEVIN BOOKER
In opposition to the spectacles and microtrends that occupy contemporary fashion — Devin Booker remains firmly grounded in the traditions that precede him.
ROLES
WORLD-BUILDING AROUND ATHLETE INSIGHTS
CREATING WRAPAROUND SOCIAL CONTENT UNIVERSE
EDITORIAL AND SOCIAL COPYWRITING
PRODUCT STORYTELLING
ATHLETE INTERVIEWS
ROLES
WORLD-BUILDING AROUND ATHLETE INSIGHTS
CREATING WRAPAROUND SOCIAL CONTENT UNIVERSE
EDITORIAL AND SOCIAL COPYWRITING
PRODUCT STORYTELLING
ATHLETE INTERVIEWS
A NIKE STYLE SURVEY
DINA ASHER-SMITH
Each fit starts with a feeling. For Dina, fashion works as a medium to fearlessly explore the layers of her body and creative mind beyond the confines of the track.