TEASER


RECAP

NIKE BASKETBALL | EYBL SCHOLASTIC  & CHOSEN-1’s INVITATIONAL (2024)


We launched a high school basketball showcase in Vegas. I put some words on the court, wrote a script for A’ja Wilson, and did some showrunning.



CREATIVE DIRECTOR: JUSTIN JOO

ART DIRECTOR: MIKE FOLABI AJAYI

DESIGNER: MÍA LEE

CREATIVE PRODUCER: CHASE FAULKNER

NIKE TRAINING x BEATS BY DRE | THE ART OF TRAINING (2024)


We created an interactive art exhibit at Miami Basel dedicated to the athletic artistry of LeBron James.



CREATIVE DIRECTOR: JUSTIN JOO

ART DIRECTOR: SHANE JOSHUA SMITH

DESIGNER: MÍA LEE

NIKE x NAOMI OSAKA | ‘TODAY, I’M STRONGER’ (2024)


I wrote a haiku. They put it on a billboard.



PHOTOGRAPHER: ZAMAR VELEZ

CREATIVE DIRECTOR: JULIAN ADAMS

ART DIRECTOR: LAUREN BRUNO

ATHLOS | BRAND & NARRATIVE IDENTITY (2024)


Developed wraparound brand voice and narrative identity for Athlos — a future-forward track and field event pioneering a new era in women’s running founded by Alexis Ohanian.


CREATIVE & DESIGN DIRECTOR: ADRIAN GUZMAN

DESIGNER: MYLES THOMPSON

NIKE BASKETBALL | A’JA WILSON M’V3 x CAITLIN CLARK ROY (2024)


Good things come in threes. But greatness seems to wear 22.





CREATIVE DIRECTOR: AMIR FARHANG, MATT COMER

DESIGNER: CHRIS JAMES, MÍA LEE

GATORADE x UNINTERRUPTED | WE GOT ‘IT’ (2024)


We refreshed the athlete storytelling approach for Gatorade’s  Player Of The Year honors.



CREATIVE DIRECTOR: GERARDO ORTIZ

ART DIRECTOR: ALEXA LOPEZ, MINA SHOAIB, ETHAN HADDOX

DESIGNER: HENOCK SILESHI, STEPH RIVAS

NIKE BASKETBALL | “KOBE!” FOREVER. (2023) [UNRELEASED]


Wrote a story about the eternal joy of childhood competition and the “Kobe!” callout that will never fade away.



DIRECTOR + EDITOR: NEAL FARMER

CREATIVE DIRECTOR: GERARDO ORTIZ

ASSOCIATE CREATIVE DIRECTOR: DANIEL KRUEGER, KEVIN IVERSON

ART DIRECTOR: SHANE JOSHUA SMITH